About the Directors

Led by Mr Nabil Al Zahlawi and Mr Roger Poon, both are armed with over 30 years of experience in the tower crane businesses. We firmly believe that Crane World Asia is well positioned to handle the rising demand for quality construction services and to meet the challenges in its stride. Both Mr Nabil Al Zahlawi and Mr Roger Poon’s customer-oriented philosophy and impeccable service standards have enable them to cultivate a distinguished portfolio of customers, many of whom are global leaders and have been with them for 5 years or more. Their many years of experiences allow us to have better insight and knowledge of our customers’ needs and possible problems they may face at various stages of their contracts and continue to strongly emphasized on trusts, quality and excellence to exceed the expectation of our customers.

Mr. Nabil Al Zahlawi

Mr. Nabil Al Zahlawi has more than 30 year of experience in construction industry, his commitment to customer services as a leader is one of the cornerstones of his success. Through all those years specializing in tower cranes Mr. Zahlawi believes that products support is a vital element to staying on schedule, he said " On a project this size and with this work schedule, it is important to have the confidence and capability to fix any problems," he said, "While we have our own technicians permanently on site, we know we can rely on the global support of manufacturers' Crane Care"
Mr.Nabil Zahlawi

Mr. Roger Poon

Mr. Roger Poon has been in the construction industry specializing in tower cranes for more than 30 years. Over the years, Mr. Poon began to see the competition between manufacturers as more complex than being a black and white choice between cost and features. Though cost of equipment is every customer primary object, the quality of equipment also has to be of its highest standards. Through all those years specializing in tower cranes, Mr. Poon never compromised safety and used only good quality mechanisms and spare parts and by keeping the labor cost low, it has helped to keep the cost of our tower cranes competitive. Mr. Poon aims to provide customers with excellent and first class aftersales service.
Mr.Roger Poon